Branding - Friday, 13 Oct 2011

16.30 - 18.00 Session 2

Branding

In the digital age, a newspaper’s brand can be more valuable than ever, representing accuracy, reliability and professionalism and generating deep customer loyalty. But many newspapers need advice on how to best leverage their brand in the modern media age. This session will present both publishers and executives from other industries who have best exploited the strength of their brands in consumer marketing. It’s all about establishing emotional bonds between consumers and products.

• David Roman, Chief Marketing Officer, Lenovo, USA
• Phillip Crawley, Publisher and CEO, Globe and Mail, Canada
• Dietmar Otti, Managing Director Marketing, Axel Springer AG, Germany
• Manfred Schmidt, Chairman, Institut für Markentechnik, Switzerland

Moderated by:
Eva Weissenberger, Deputy Bureau Chief and Deputy Editor, Kleine Zeitung, Austria