08 October 2011

"HSN Tests Onscreen QR Codes to Encourage Sales" - NYTimes.com

Newspapers, notoriously, are largely - and either directly or indirectly - space salespeople. That means that advertising space in newspapers, print or digital, gets sold without any interest in what the commercial message is to contain or how effective it is going to be. Take the idea of scanning something in print - or online and other places - and with that scan, making an inquiry and/or a purchase. Have newspapers acted as creatively as they should in anticipating a Steve JOBS'-type demand for this capability among all types of customers? Have newspapers concluded, once again, that this is not where the proverbial hockey puck is headed? Has sufficient thought been given to the whole question where we are going, lest we get there or someplace we don't want to be without deciding?

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